PRESS – ADL LIVE

NEWBLUE CASE STUDY:

ADL LIVE uses NewBlue Captivate to cover Official Strongman Games World Final 2024

Official Strongman Games (OSG) World Final 2024, held in Madison, Wisconsin, is the largest international strongman competition on the planet. With over 400 athletes competing across 14 classes in 7 unique events over 3 action-packed days, OSG demands a broadcast solution that is as dynamic, data-rich, and engaging as the competition itself.

That’s where ADL stepped in with a cutting-edge solution powered by NewBlue Captivate.

“We absolutely LOVE this product,“ exclaimed Don Souza of ADL LIVE, “learning and adding Captivate to our workflow has absolutely set us apart from anyone in our space.“

The Challenge: Managing Complexity in Real-Time

The Official Strongman Games present a monumental challenge for any broadcast team:

Unique Events: Each event has different scoring metrics, weights, and measurements tailored to the athletes’ classes.
Dynamic Athlete Data: Athlete bios include images, flags, ages, heights, rankings, points, and Instagram handles for over 400 competitors.
Constant Reordering: After every event, athletes are re-ranked based on points, reshuffling their competition order.
Variable Lanes: Depending on the heat, events feature 1–4 athlete lanes, which shift to just 1–2 lanes on Day 3.
Non-Stop Action: The broadcast runs 10 hours a day for 3 consecutive days, delivering a seamless live experience.

The Solution: NewBlue Captivate + ADL Expertise

Custom Graphics Designed for Strongman Competitions

The ADL team designed layouts, data displays, and animations to ensure a visually engaging and informative broadcast. Key elements include:

Athlete Mini Bio: Appears before each competition, showcasing a transparent athlete photo, rank, points, and key bio data. Dissolves seamlessly into the athlete’s name before the starting whistle.
Athlete Name Overlay: Displays athlete name, rank, and country during competition.
Live Leaderboard: Updatesin real-time to display the top 3 athletes in the event.
Event Information: Displays event order number and description to

“Using Captivate, ADL has designed and built a custom branded presentation of strongman data that allows viewers to stay informed and engaged for longer periods of time,” Don Souza, ADL LIVE.

NewBlue Captivate in Action

NewBlue Captivate enabled ADL to handle the complexities of the Official Strongman Games with precision and flair:

Dynamic Data Management: Captivate’s robust tools streamlined the process of updating scores, rankings, and event data in real time, ensuring the broadcast stayed accurate and timely.
Audience Engagement: By presenting data-rich graphics in a visually appealing way, Captivate kept viewers informed and engaged for longer periods—critical during 10-hour daily broadcasts.
Branded Excellence: The custom design, from colors and fonts to screen locations, ensured the broadcast was instantly recognizable as part of the Official Strongman Games.

Results: A Game-Changing Broadcast

The partnership between ADL and NewBlue Captivate delivered a broadcast graphics package never seen before in the world of strongman competitions. The result was a professional, data-driven, and highly engaging live stream that set a new benchmark for sports broadcasting in the strongman space.

For more information on NewBlue Captivate visit our webpage. Follow NewBlueLIVE and ADL on Instagram to see more!

JVC PTZs Flex Their Muscles with ADL at the Official Strongman Games

JVC flexed its muscles at the ‪@OfficialStrongmancom‬ Games in Madison, Wisconsin as ADL Productions utilized their KY-PZ100 PTZ cameras to get incredible angles from underneath the scoreboard! Learn more about this product: https://www.jvc.com/usa/pro/professional